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We are the largest airline in Brazil in terms of departures and cities served, with 784 daily departures serving 102 destinations, creating an unparalleled network of 203 non-stop routes as of December 31, 2016. As the sole airline on 70% of our routes, we are the leading airline in 66 Brazilian cities in terms of departures and carried approximately 21 million passengers in 2016.
We are a low cost carrier and have generated a PRASK premium of at least 35% relative to our main competitor since our first year of operations. We derive this PRASK premium from our network, optimized fleet, operating efficiencies and high quality productoffering.
Complementing our extensive domestic network, we fly to select international destinations, including Fort Lauderdale, Orlando, and Lisbon. We wholly own our loyalty program TudoAzul a strategic revenue-generating asset, which had approximately 7.0 million members as of December 31, 2016.
Azul was founded in 2008 by entrepreneur David Neeleman, founder of JetBlue, as his fourth successful airline venture, tocapture the market opportunities created by the expansion of the Brazilian aviation market. David Neeleman is our controlling shareholder as well as Chairman and Chief Executive Officer. In addition, we have a diverse group of key strategic shareholders, such as United and Hainan (a subsidiary of the HNA Group, a Fortune Global 500 conglomerate and the largest private airline operator in China).
The map below shows the destinations and routes we served as of December 31, 2016.